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Founders 6 minSeptember 24, 2024

Startup Sales Hiring Plan: Who to Hire First and When

Founders can't sell forever. Use this hiring plan to decide when to bring on SDRs, AEs, and RevOps support without crushing burn.

hiring sales team startups founder led

Founder-led sales works up to ~$1M ARR. Beyond that, pipeline stalls because the founder is busy running the company. Here's the hiring sequence we recommend.

Milestone-Based Hiring

  1. $0 → $300K ARR: Founder sells with support from PerksMate agents.
  2. $300K → $750K ARR: Hire a part-time SDR/contractor to run outreach sequences.
  3. $750K → $1.5M ARR: Add your first AE to take over demos and proposals.
  4. $1.5M+ ARR: Layer in RevOps/enablement to keep data clean and processes tight.

Compensation Benchmarks (US, remote-friendly)

RoleBaseVariable
SDR$45K-$60K$15K-$25K
AE$70K-$90K$40K-$60K
RevOps Contractor$80-$150/hrProject-based

Systems Before People

Document your pipeline stages, templates, and ICPs inside PerksMate before hiring. New reps should step into a well-defined process, not invent their own.

90-Day Onboarding Checklist

  • Shadow 10 founder calls
  • Run Describe → Discover flows solo
  • Send first 200 outreach emails via Cold Email agent
  • Close 2 deals with founder support

Frequently Asked Questions

When should we hire our first SDR?+

Once you have a repeatable messaging playbook and at least one channel consistently generating meetings (often around $300K ARR).

Should the founder keep selling after hiring reps?+

Yes, but focus on strategic accounts and building enablement assets. Hand day-to-day prospecting to the new hires.

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