All articles
SEO 5 minDecember 6, 2023

SEO Content Refresh Cadence for Fast Movers

Refresh top-performing blog posts every sixty days using AI summaries, new data, and updated CTAs.

seo content refresh cadence

Publishing once is not enough. Refresh existing content frequently so it keeps ranking and driving inbound leads.

Refresh Checklist

  • Update statistics and internal links to newer posts.
  • Add FAQ schema referencing official answers.
  • Swap CTAs to current offers or webinars.
  • Re-promote via email and social.

Calendar

Use a simple Airtable view to cycle through posts every sixty days, prioritizing those with decaying traffic.

Frequently Asked Questions

How many posts should we refresh monthly?+

Aim for five to ten depending on volume.

Do we change URLs?+

Never—keep the slug and update content inline.

PM

Try PerksMate free

Describe your ideal customer and get AI-generated profiles, strategies, and verified leads in minutes.

Get Started