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RevOps 8 minOctober 15, 2024

RevOps Metrics Dashboard: What to Track Each Week

Revenue operations teams need a single view of marketing, sales, and success. Build this dashboard with pipeline velocity, conversion rates, and channel ROI.

revops metrics dashboard analytics

RevOps owns the connective tissue of your go-to-market. Without a clear metrics dashboard, teams debate feelings instead of facts. Here's the dashboard template we deploy inside PerksMate analytics.

Core Sections

  1. Acquisition: SQLs, pipeline value, channel mix
  2. Conversion: Stage-to-stage win rates, cycle length
  3. Expansion: Net revenue retention, upsell pipeline
  4. Efficiency: Cost per meeting, rep productivity

Weekly Metrics Table

MetricFormulaHealthy Range
Pipeline VelocityPipeline $ × Win% ÷ Cycle daysGrows 5% WoW
SQL to Opportunity %Opportunities ÷ SQLs> 35%
Meeting CostTotal GTM spend ÷ Meetings< $200
Lead Source Mix% per channelNo single source > 40%

Automating Data Feeds

PerksMate can push agent run data into your warehouse via webhooks. Combine that with CRM opportunities to keep dashboards fresh without manual CSV uploads.

Executive Narrative

Every dashboard should answer three questions:

  • Where are we ahead/behind plan?
  • What experiments drove the change?
  • What decisions do we need to make this week?

Add a short written summary inside the dashboard or in your Monday RevOps memo.

Frequently Asked Questions

How often should we refresh the RevOps dashboard?+

Weekly for tactical alignment, with a deeper monthly review that includes cohort and retention data.

What tools integrate best with PerksMate data?+

Any warehouse or BI layer. Common combos: PerksMate → Supabase → dbt → Looker/Metabase. You can also embed charts directly into Next.js pages.

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