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RevOps 7 minApril 24, 2024

Quarterly RevOps Audit Checklist

Run this ten-step audit to keep data, playbooks, and automations aligned across marketing, sales, and success.

revops audit process analytics

RevOps is the glue. Without a recurring audit, each team rebuilds their own truth. Use this checklist every quarter.

Audit Sections

  1. Funnel definitions
  2. Stage hygiene
  3. Lead routing
  4. Agent automations
  5. Attribution model
  6. Reporting cadence
  7. Enablement assets
  8. Tech stack usage
  9. Security and permissions
  10. Experiment backlog

Sample Scorecard

Stage hygiene: GREEN
Lead routing SLA: AMBER
Dashboard adoption: RED
Next actions: refresh ICP, retrain SDR team, rebuild weekly exec deck.

Output

Publish a one-pager summary, log recommendations in PerksMate tasks, and assign owners with due dates so the audit turns into real change.

Frequently Asked Questions

Who should run the audit?+

RevOps plus one stakeholder from marketing, sales, and success.

How long does it take?+

Plan for one focused day of prep and a two-hour readout.

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