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Partnerships 7 minJanuary 24, 2024

Partnerships Revenue Funnel 2.0

Map co-marketing, co-selling, and co-serving motions with clear SLAs and dashboards.

partners revenue funnel strategy

Partnerships need rigor. Build a funnel with sourced, influenced, and co-closed stages tied to metric definitions.

Funnel Stages

StageOwnerExit Criteria
DiscoverPartner marketingJoint ICP agreed
EngageBoth AE teamsAccount mapping complete
ConvertDeal teamProposal delivered

Systems

Use PerksMate tags like partner_cloud or agency_referral to track attribution, then expose results in Looker dashboards linked from the app.

Frequently Asked Questions

How many partners should we manage?+

Start with three strategic and two volume partners.

Do we need rev-share agreements?+

Yes—standardize the contract to avoid delays.

PM

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