Inbound Lead Triage Matrix for Scaling Teams
Route chat, form, and partner leads with a four-quadrant matrix tied to response SLAs.
Inbound should never feel like a black hole. Use a triage matrix based on buying intent and company fit to decide whether bots, SDRs, or AEs respond first.
Matrix Overview
| Fit | Intent | Owner | SLA |
|---|---|---|---|
| High | High | AE | 10 minutes |
| High | Low | SDR | 2 hours |
| Low | High | Nurture agent | Immediate |
| Low | Low | Community invite | Next day |
Systems Integration
Embed the matrix in PerksMate so leads automatically receive the right playbook without human triage.
Frequently Asked Questions
How do we measure success?+
Track response-time SLAs and conversion per quadrant.
Where do chat leads land?+
Push them into the same pipeline with a chat_source tag.
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