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Intent 6 minApril 17, 2024

Buying Signal Catalog 2025

Spot the twenty-one intent signals that tell you a deal is about to open, from tech layoffs to job postings.

intent signals prospecting data

Most teams chase leads after competitors already pitched them. Monitor these signals so your agents trigger campaigns first.

Signal Types

  • Hiring: new VP of Revenue role.
  • Stack changes: switching CRMs or marketing automation.
  • Public quotes: executives mentioning growth pains.
  • Budget clues: fresh funding, RFP announcements.

How to Track

Feed RSS, job boards, and product changelogs into the PerksMate intelligence tab. Tag each signal high, medium, or low, then auto-launch Describe to refresh the account playbook.

Playbook Attachment

Share a Google Sheet template that scores each signal, suggested outreach angle, and agent to run. Teams can copy it and customize weighting.

Frequently Asked Questions

Which signals convert best?+

Leadership changes plus layoffs create urgent process resets.

How often should we refresh the catalog?+

Every six months as new data sources emerge.

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