AI Agent Orchestration: Coordinate Multiple Outreach Bots
Learn how to chain Describe/Discover/Engage agents with workflow logic so every lead gets the right channel at the right time.
Most teams run a single agent at a time. Power users orchestrate agent fleets that hand leads from research to outreach without manual clicks.
Architecture Overview
- Trigger: ICP saved or CSV imported.
- Describe/Discover: Generates profiles + fit scores.
- Router: Low-touch leads → Email, high-touch → Phone/LinkedIn.
- Engage Agents: Channel-specific templates using
{{name}},{{role}},{{pain_point}}. - Connect: Pushes qualified contacts back into CRM views.
Routing Logic Example
| Fit Score | Assigned Agent | Cadence |
|---|---|---|
| >=85 | Multi-Channel Engagement | 7 steps / 21 days |
| 70-84 | Cold Email Agent | 4 steps / 10 days |
| < 70 | Email Nurture Agent | Monthly newsletter |
Implementation Tips
- Use Supabase triggers to kick off a new agent run when
fit_scoreupdates. - Store agent run IDs on the lead record for audit trails.
- Visualise the chain in the dashboard so reps can pause/resume sequences.
Frequently Asked Questions
How many agents is too many?+
Start with 3 core agents (Email, Phone, Social). Add more only when you have clear channel owners.
Can I A/B test agent logic?+
Yes. Duplicate the workflow, tweak the router thresholds, and compare reply + meeting rates in the analytics tab.
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